Who the fuck?

…is this joker and why should I care?

I’m Jon, and I like making innovative big red thread campaigns for lots of different audiences that have a lot of interesting digital and experiential bits inside them.

What I really, really like, is finding the elegant solution that makes it all come together in a simple elegant plan, with attractive visuals, smart elegant, witty copy with some cutting edge use of digital, that changes the world for patients, their families and their HCPs.

I’ve been at it in Pharma for over ten years (as the young and youthful picture proves) and 18 years in advertising in total. I make the experiences do the things your clients need given half a chance.

I’m happiest with oil under my fingernails, learning something new and getting into what makes it tick. Be it old engines, disease mechanics, knitting or digital connected experiences delivered to multiple discordant audiences across a product lifecycle. Coming from Digital advertising I have been championing digital in the Pharma space for over 10 years, working to bring experiential patient led connected digital eco systems and messaging to the most important of industry spaces.

As associate creative director, my art direction and design backgrounds are brought to bear on how things look as much as how they work. I enjoy finding the sweet spot between the form, function, established and experimental.  My true (if somewhat cheesy) passion is finding the simple pivotal solution to a problem that moves not just the needle but the world so that nothing is the same again. I’ve worked for diverse wide range of clients such as Visa, Peugeot, Nissan, Oral-B, Teva, BI, GSK, Head & Shoulders to name a few.

Supported by my amazing wife and son, I love to look for the next adventure and I’m not afraid of putting the hard yards and overnights and occasionally making a spread sheet, to get there. I’d like to think my pioneering use of urban vehicular camping is a good example of this.